3 Ideas to Make Your Google AdWords Traffic More Effective

Posted by George Harris | Posted in Business Tips | Posted on 05-07-2010

There are courses, books, and hundreds of online resources devoted to Google AdWords and how to use them to drive targeted traffic to your website. What concerns me is that sometimes people waste time dong all of this research and optimizing their Google AdWords and not optimizing their website.

If the content of your website is not compelling and relevant to your target market then you are wasting your money trying to increase your traffic. Not only are you wasting time and money but if your website is full of compelling content that is updated frequently then you will naturally increase your traffic for free.

Here are a few ways to beef up the content of your website so that using Google AdWords will be more effective if not increase your traffic naturally.

1. Make sure that your content speaks directly to your target audience. When a prospect lands on your website you want it to speak directly to them, if it doesn’t they are just going to click on by. You have about 5 seconds to capture their attention so make sure your first page speaks directly to who you serve.

2. Maintain a blog with relevant topics. This actually is dual purpose, for one a blog that is updated frequently is going to drive organic traffic to your website. The other purpose is that the topics will capture your target audience’s attention and they will stay longer because they will be consuming information that is relevant to them.

3. Have a clear call to action. When someone lands on your page you want to make sure you tell them what to do next. What is the point of your website? Do you want them to sign up for your newsletter, check out your blog, or book a party. If your call to action is clear, people will actually do it.

There you have it. 3 ways to optimize your content so that you can be sure the right people are landing on your site and taking the action that you want them to. These tweaks will not only ensure more traffic to your site organically, but if you do decide to use Google AdWords they will be more effective because the traffic coming to your site will know you are speaking to them, you are providing content that is relevant, and you are giving them the call to action that you want to accomplish through your AdWords in the first place.

Author : Holly Chantal invites you to go to http://www.hollychantal.com and sign up for her weekly Streamlined Success Ezine filled with information about how to increase bookings, automate follow up, and market yourself on the internet. Holly combines her experience in direct sales and internet marketing to help direct sales professionals double their bookings with a professional website that they can easily update themselves.

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